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this isn't happiness.: 10 Tips on Writing Well from David Ogilvy  →

nevver:

  1. Read the Roman-Raphaelson book on writing. Read it three times.
  2. Write the way you talk. Naturally.
  3. Use short words, short sentences and short paragraphs.
  4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
  5. …
Reblogged 3 months ago from nevver 2,004 notes
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    so true. follow them...positive results will be soon after. xo LZ
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